I am Martina, a Product Designer with international experience across different industries, but dominantly hotel operations

Currently based in Dublin, Ireland

PRODUCT DESIGN WORKING EXPERIENCE:

  • Freelance, Remote

    As a freelance UX Designer and Product Designer, I sourced clients and collaborated with startups and businesses to enhance digital experiences through research-driven design. Delivered web and mobile applications, branding initiatives, and customer engagement strategies with a strong focus on usability and accessibility. Demonstrated the ability to translate business needs into aesthetically pleasing user interfaces.

    07/2022 – 08/2024 UX DESIGNER

    • Designed intuitive user flows and high-fidelity UI solutions for webapp prop-tech startup Nesterapp

    • Led rebranding and website overhauls, ensuring consistency, accessibility, and a streamlined user journey across digital platforms (Nami Cleaning)

    • Collaborated with developers to ensure seamless implementation and enhanced product usability

    • Applied visual design principles to develop branding and service design strategies, creating clear, engaging customer interactions for improved brand perception

    • Conducted user research and usability analysis to refine design strategies and inform decisions across web and mobile projects

    Nami Cleaning LLC, Honolulu, USA

    As a Marketing Executive and co-owner, led branding and digital initiatives to enhance customer experience, managed user feedback, and optimised business systems. Demonstrated excellent organisational skills and the ability to manage competing priorities in a fast-paced environment, ensuring seamless delivery.

    01/2018 – 07/2022 CUSTOMER EXPERIENCE EXECUTIVE

    • Designed and maintained the company website while focusing on intuitive navigation and a user-friendly interface to enhance client engagement

    • Conducted user research through Google and Yelp reviews and analysed feedback to refine online presence

    • Developed marketing materials and social media content, prioritising clear messaging and visual appeal to improve customer interaction and brand perception

    • Implemented and optimised a CRM system which improved user workflows and customer interactions

    • Fostered team collaboration and improved team dynamics through team-building activities and open

TRANSFERABLE SKILLS

  • During my tenure in the hospitality industry, particularly within hotels and cruise ships, I honed my ability to engage directly with customers. This immersive experience provided me with invaluable insights into their reactions to various products, experiences, and even the language used to convey them. I discovered the profound impact that subtle adjustments can have on enhancing user experiences. Moreover, my commitment to empathy and exceeding expectations emerged as cornerstones of exceptional customer service.

  • My roles in public relations and administration further broadened my perspective. Here, I cultivated a keen understanding of the broader business landscape, which proved instrumental in implementing innovative solutions. I developed a deep awareness of how digital products can influence the day-to-day operations of an organization and its diverse stakeholders.

  • Throughout my career, I've consistently found parallels between effective communication strategies and UX design principles. Each role has reinforced my ability to empathize with users and customers, fostering meaningful connections at every touchpoint. This inherent understanding and relatability have been constant companions in my professional journey, driving my passion to delve deeper into the realm of user experience design.

UX DIGITAL TOOLS:

Figma, Adobe XD, Maze, Usability Hub, Google Forms, Figma, LucidChart, Miro, Jira (Atlassian) , Marvel, Canva, PhotoShop (basic), Illustrator (basic), WordPress (Elementor and Gutenberg ), Squarespace, AI tools

SKILLS:

  • UX Research

  • wireframing

  • Prototyping

  • Responsive design

  • Interaction design

  • Interviewing

  • user testing

  • Card sorting

  • Competitive research

  • SWOT analysis

  • Constructive feedback receiving and providing

  • Teamwork, time management

  • Effective communication

  • Adapting to changes

  • Training

  • Self-learning and self-motivation.

CERTIFICATES

  • Design of Innovative Service (currently) - MTU

  • UX Immersion - CareerFoundry (online) - Completed 2022

  • Intro to UX - CareerFoundry (online) - Completed 2020

  • Public Relations Manager - Medijsko Uciliste: Studia intermedia - Completed